BrAND idENTITY

FiShawn Guide Service is a fishing service that needed an updated logo.

There were 3 goals:

1. Ensure the play on words was not lost by drawing a distinction between “Fish” and “Shawn” in FiShawn.

2. Tap into the hook motif he already was using.

3. Incorporate a walleye’s caudal fin as that is one of their most popular fish.