BrAND idENTITY

Puffy Investments

This is an invented assignment I gave to myself. This time, the random word generator gave me the adjective “puffy” and the noun “investment”. When the random word generator speaks, you go with it. To me, Puffy Investments is clearly an investment firm owned by the fictional Howard Puffy. It was also apparent that the logo should be a Puffin.

My thought process through this project:

  1. Investments should absolutely be puffy.

  2. We’re all hoping our investments increase, much like the text in the logo.

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Concert Poster - 4th of July at the Varsity Pub